B2B Rail in an international company specialized in Web Marketing, Leads Generation, Business and Strategy Solutions for the Railway Industry and Public Transport worlwide.
Clever solutions for a better communication. Web Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view also the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.